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About WFA

The best way to get better, faster

"As responsible business people, we must make our companies globally competitive or we will get blind-sided by the rest of the world. The Forward Award is a great incentive to help us get where we need to be so we can continue to grow."

~ J. Michael Borden, CEO HUFCOR, Inc., 2001 Governor's Forward Award of Excellence Recipient

Wisconsin Forward Award: Recognizing the State of Excellence

The Wisconsin Forward Award program was created in 1997 to promote significant achievements in continuous improvement and performance excellence—business practices that ensure the economic vitality of Wisconsin organizations and the communities they serve.

Organizations participating in the WFA program are committed to the achievement of high standards of excellence. Whether they are just beginning their journey by using one of WFA’s self-assessment tools, or exemplify mature, productive quality management systems as outlined by the WFA Criteria, these organizations are distinguishing themselves as leaders in their field, enabling themselves to be as successful and innovative as possible--and keeping Wisconsin in a State of Excellence.

Regardless of the performance measure and size of organization, the research is clear—the long-term impact of effective performance management continuous learning programs can be linked with positive financial performance, customer satisfaction and improved employee involvement.


Mission of WFA

The mission of Wisconsin Forward Award, Inc. is to promote and recognize the adoption of performance excellence principles and practices by Wisconsin organizations through enhanced continuous learning and quality improvement.

Primary Program Focus
Advance the competitive advantage of Wisconsin businesses and organizations
Provide a method for self-assessment for Wisconsin organizations to achieve continuous learning and world-class performance improvement
Promote recognition as a means of promoting the sharing of best practices in high-achieving Wisconsin organizations

How WFA Began

Former Wisconsin Governor Tommy G. Thompson and the Council for Workforce Investment created the Wisconsin Forward Award Program with the issuance of the Governor's Executive Order No. 385 in 1997. At that time, the Wisconsin Department of Workforce Development was assigned temporary responsibility for program management and development. In 1999, a new private non-profit organization was created to assume responsibility for the Wisconsin Forward Award program. Today, it is administered by Wisconsin Forward Award, Inc. (WFA, Inc.), a non-stock, not-for-profit corporation. WFA, Inc. is a charitable organization, granted exemption under Federal IRS regulations, described in section 501(c)(3). We are registered as a charitable organization in Wisconsin through the Wisconsin Department of Regulation and Licensing. WFA, Inc. is governed by a volunteer Board of Directors that includes leaders in business, manufacturing, education, health care, government, and other organizations throughout Wisconsin.

To fulfill its mission to promote and recognize adoption of high performance management principles and practices, WFA focuses on three interrelated activities: education, assessment and recognition. Education is advanced primarily through public seminars, training, and conference offerings throughout the year in various locations in Wisconsin. Organizational assessment, including the Wisconsin Challenge, Baldrige Express and our centerpiece annual award program is offered for all types of Wisconsin organizations.

Wisconsin Forward Award is modeled upon the Malcolm Baldrige National Quality Award. The centerpiece of the WFA program is the annual application and evaluation of applicant organizations using the WFA/Baldrige Criteria. In doing so, Wisconsin joins over 43 other states which use these Criteria for recognition and awards. Every WFA applicant is eligible to receive prestigious public recognition for their efforts and achievements at our annual recognition event, invitations to make presentations, and requests to participate in forums designed to showcase best practices.

Used by organizations across the nation and around the world, the Baldrige Criteria provide consistent and rigorous standards, a proven measurement system, and improvement benchmarks for organizations serious about improving performance and competing in the global economy. A growing number of Malcolm Baldrige Award winners have first received recognition and feedback through their states' quality award programs.


Board of Directors

Sandra L. Anderson
President
St. Clare Hospital & Health Services

Javon Bea
President and Chief Executive Officer
Mercy Health System

Diane K. Bergschneider
President
Diane Bergschneider Incorporated
Board Officer at Large

J. Michael Borden
CEO
HUFCOR, Inc.

Nicholas L. Chiarkas
Wisconsin State Public Defender

Sally Cutler
Executive Director
North Central Wisconsin Workforce Development Board, Inc.

Neil Fauerbach
Director of Business Development and Marketing
Smith & Gesteland, CPAs and Management Consultants
Board Officer: Vice Chair

Julie Furst-Bowe
Provost and Vice Chancellor for Academic and Student Affairs
University of Wisconsin–Stout

Sue Gleason
Director of Regional Assets and Metrics
Thrive

Ronald Hunt
Administrator, Division of Enterprise Solutions
Wisconsin Department of Children and Families
Board Officer at Large

Joseph Kinsella
President
Pointe Precision, Inc.
Board Officer: Chair

Mike Klonsinski
Executive Director
Wisconsin Manufacturing Extension Partnership

Steven R. Laking
Senior Vice President & COO
MetaStar
Board Officer: Treasurer

Nick Leifeld
Vice President of Quality
Serigraph, Inc.

Bob Morris
President
Organizational Skills Associates

Lee Rasch, Ed.D.
President
Western Technical College

Brett Remington
Director of Corporate Development
Runzheimer International

Phil Skowbo
Quality Improvement Leader
Molded Dimensions, Inc.

Kathleen S. Villars
Assistant Director of Corporate Projects
Northwestern Mutual Life Insurance

Mary R. Zimmerman
Quality Resources
Meriter Health Services, Inc.
Board Officer: Secretary

Organizations Affiliated with WFA

Many organizations, both large and small, have played an important role with the WFA program since its inception. We sincerely appreciate their support.

3M Company
AAA Wisconsin
Affinity Health System
Agnesian HealthCare, Inc.
Albany Analytical
Alliant Energy
Alto Dairy Cooperative
Alverno College
American Family Insurance
American Red Cross
American Society for Quality
Ameriquest Mortgage
Appleton, Inc.
APS Healthcare, Inc.
ArtWorks for Milwaukee, Inc.
ATACO Steel
Aurora Health Care
Auto Glass Specialists, Inc.
Avaya
Baxter Healthcare Corporation
Bay Area Medical Center
Bay Towel
Beacon Technologies, Inc.
BETA Systems
Blackhawk Technical College
Bowling, Inc.
Brady Worldwide
Briggs & Stratton
Broan NuTone LLC
Buchel & Associates – Strategies Unlimited
Butters-Fetting Company, Inc.
Campbell-West & Associates
Cardinal Glass Industries
Care Wisconsin
Center of Excellence
Central Wisconsin Center
Centro, Inc.
CESA #5
Children's Hospital of Wisconsin
Chippewa Valley Technical College
City of Kenosha Fire Department
CNH Capital
Columbia St. Mary's
Columbus Community Hospital
Community Action of Rock and Walworth Counties
Community Credit Union
Community Health Partnership
Community Memorial Hospital
Compuware Corporation
Concordia University
Crescent Printing Company
CSM Consulting Solutions, Inc.
CUNA Mutual Group
The Dahlen Company
Data Specialists, Inc.
Datex-Ohmeda, Inc.
Dean Health System
DemoSoph Enterprises
Des Moines University
Direct Supply, Inc.
Doral Dental USA
Eaton Electrical, Inc.
Edstrom Industries
Elder Care Wisconsin
Electro-Motive Diesels
Essilor of America, Inc.
Evergreen Retirement Community
The Evolution Group
Exel, Lttd.
Federal Highway Administration
Fisher-Barton, Inc.
Fort McCoy
ForwardFocus
Fox Valley Technical College
Fox Valley Workforce Development Board
Franciscan Skemp Healthcare
Gateway Technical College
Good Shepherd Services, Ltd.
Green Quest, Ltd.
Greenfield School District
Group Health Cooperative
Gundersen Lutheran Medical Center
H. O. Bostrom Company, Inc.
Hales Corners Care Center
Harley-Davidson, Inc.
Hallmark Building Supplies, Inc.
Hennepin County Medical Center
Heus Manufacturing Co., Inc.
The Higher Learning Commission, NCA
Holmen Middle School
Hudson Hospital
HUFCOR, Inc.
Humana, Inc.
Hydratight Sweeney Manufacturing
Inacom Information Systems
InPro Corporation
Interstate Blood Bank
J. W. Speaker Corporation
John Deere Horicon Works
Johnson Controls, Inc.
Kemeny Associates LLC
Kenneth W. Monfort College of Business
Kestrel Management Services
KI–Manitowoc Plant
Kimberly-Clark Corporation
Klasinski Clinic/Ambulatory Surgery Center of Stevens Point
Kohl's Department Stores
Kohler Company
Kondex Corporation
Lakeshore Technical College
Landmark Opportunities, Inc.
Lauterbach Group
Leadership Vision Partners, Inc.
The Learning Interface
Little Rapids Corporation
Luther Midelfort–Mayo Health System
Madison Area Technical College
Madison Metropolitan Sewerage District
Mandley Consulting
MAQIN
Marshall Erdman & Associates
MATRIX Fitness
Mayo Clinic
Mercury Marine
Mercy Health System
Meriter Health Services
Metal Container Corporation
MetaStar, Inc.
Mile Bluff Medical Center
Milprint, Inc.
Milsco Manufacturing Company

Milwaukee Area Technical College
Milwaukee County Contract Administration
Milwaukee County Emergency Medical Services
Milwaukee Metropolitan Sewerage District
Milwaukee Regional Medical Center
Ministry Health Care
Minnesota Council for Quality
Modern Business Machines
Modine Manufacturing Company
Monona Grove School District
Moraine Park Technical College
Muskego-Norway School District
National Council on Crime and Delinquency
National Funeral Directors Association
Natural Resource Technology
Norse Dairy Systems
North Central Wisconsin Workforce Development Board, Inc.
Northcentral Technical College
Northeast Wisconsin Technical College
Northwestern Mutual Life Insurance Company
Office of the Wisconsin State Public Defender
Organizational Skills Associates
Oshkosh Truck Corporation
Paradigm Consulting
Partners Health System
Penske Logistics
Pewaukee Public Schools
Phillips Plastics Corporation
Physicians Plus Insurance Corporation
Pierce Manufacturing
Pinnacle Profiles, Inc.
Plastic Ingenuity
Pointe Precision LLC
Polymer Technologies
Prins Consulting
ProHealth Care, Inc.
Promega Corporation
Psychiatric Services, S.C.
The Ritz-Carlton Hotel Company
Quality Alliance Business Consultants, LLC
Quality Consulting
Quality Education Associates (QEA)
Quantum Performance Group, Inc.
Racine County Workforce Development Center
Rada Consulting
Rayovac Corporation
Red Cedar Medical Center–Mayo Health System
Rexnord Corporation
Richland Center Foundry Company
Rockwell Automation
Ron Bland Associates
Runzheimer International
Sacred Heart Hospital
Saint Michael's Hospital
School District of Elmbrook
School District of Holmen
Schubbe Resch Chiropractic & PT Clinic
Serigraph, Inc.
Sheffield Automation, LLC
Sigma Business Solutions
Simmons Company
Smith & Gesteland, LLP
Smurfit Stone Container Corporation
Southwest Wisconsin Technical College
Southwest Wisconsin Workforce Development Board
Springs Window Fashions LP
SSM Healthcare of Wisconsin
St. Clare Hospital & Health Services
St. Clare Meadows Care Center
St. Mary’s Care Center
St. Mary’s Hospital
St. Michael's Hospital
St. Vincent Hospital
StatOrg Services, LLC
Stora Enso North America
Stoughton Hospital
Sub-Zero Freezer Company, Inc.
Sun Microsystems
Sunny Fresh Foods
Tailored Label Products
Thrivent Financial for Lutherans
Trek Bicycle
Trostel, Ltd.
U.S. Bank
U.S. Department of Transportation
Unilever North American Ice Cream
United Government Services
United Way of Dane County
University of Phoenix Online
University of Wisconsin Hospitals and Clinics
University of Wisconsin Medical School
University of Wisconsin–Madison
University of Wisconsin–Milwaukee
University of Wisconsin–Oshkosh
University of Wisconsin–Platteville
University of Wisconsin–Stout
University of Wisconsin–Waukesha
Upland Hills Health, Inc.
Upper Iowa University, Madison Center
VA Hospital
Velvac, Inc.
Veridian Homes
Verstegen & Associates
Viking Elementary School
Vision Fitness
Viterbo University
W-O-W Workforce Development Board, Inc.
The Wagner Companies
Warner Consulting, Inc.
Waukesha Cherry-Burrell
Waukesha County Technical College
Waukesha Memorial Hospital
We Energies
Western Technical College
Wheaton Franciscan Healthcare - All Saints
Wheaton Franciscan Healthcare - St. Joseph
William S. Middleton Memorial Veterans Hospital
Winona Health
Wisconsin Army National Guard
Wisconsin Cheeseman, Inc.
Wisconsin Department of Commerce
Wisconsin Department of Health and Family Services
Wisconsin Department of Transportation
Wisconsin Department of Workforce Development
Wisconsin Hospital Association
Wisconsin Manufacturing Extension Partnership
Wisconsin Metal Tech
Wisconsin Physicians Service
Wisconsin Technical College System Board
Workforce Connections, Inc.
Workplace Learning Services

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