Wisconsin Forward Award, Inc. (WFA) partners with Wisconsin organizations to solve the issues of competitive performance, operational excellence, and sustainability, leading to improved economic performance, creating jobs, and improving the quality of life in Wisconsin.
We offer a variety of external assessment and feedback tools, programs, and mentoring that assist in the development of a performance feedback loop that identifies clear improvement opportunities.
Our programs—based on the Baldrige Criteria for Performance Excellence—are applicable to all organizations regardless of size, within all economic sectors (manufacturing, service, health care, education, non-profit, governmental agencies, etc.), and serve as a performance improvement umbrella under which other improvement strategies such as Six Sigma or Lean can operate.
For more information about WFA, and its programs and services, please contact the WFA office by e-mail or at (608) 663-5300.

“We often learn more about ourselves and how to improve when we measure our efforts against others. The Wisconsin Forward Award Program recognizes world-class standards of management excellence among the state’s organizations. The program has been developed to help Wisconsin organizations achieve world-class quality, meet international competition, and continuously learn and improve performance.
Having innovative and high-performing Wisconsin organizations able to compete in a global market is vital to our state’s economy. The long-term impact of ongoing organizational commitment to performance excellence can be linked with major gains in financial performance, customer satisfaction and retention, and improved employee performance and involvement.”
Governor Jim Doyle
American Society for Quality Education Leadership Summit for Superintendents (June 18–19, 2009 in Fort Myers, Florida)
Kathy Harris and Sue Gleason Named to WFA Board of Directors (September 30, 2008)
"Going Forward: Want to learn a lot about your business? Apply for the Wisconsin Forward Award," from Capital Region Business Journal , April 2009
ASQ Section 1216 (La Crosse/Winona) Meets with the School District of Holmen, October 21, 2008
"A Long Cup of Coffee with SPD Nick Chiarkas," from Wisconsin Lawyer, September 2008
"Monona Terrace Receives 2008 Wisconsin Forward Award," from the Madison Times, June 12, 2008.
"St. Mary's Receives Governor's Award," from the Capitol Times, June 11, 2008
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